- Definition & Example, What Is a Market Reference Point? Examples: airline tickets, Rolex watch, chewing gum, funeral services convenience product -> chewing gum shopping product -> airline tickets specialty product -> Rolex watch unsought product -> funeral services What type of consumer product will a consumer make a special effort to search out and buy, such as a luxury automobile or designer watch? Which is the best example of a specialty product? For instance, people are afraid of or no desire for prepaid funeral services. Take an example of dishwasher, microwave and frozen food. Unsought Products are those that consumers do not normally go looking for, or about which the average consumer may not even be aware, because it is unpleasant to think about, or needs to be personally demonstrated, or is brand new. Unsought goods are the goods that require more aggressive marketing. 1. Specialty products require targeted promotions with exclusive distribution; they are found in select places. copyright 2003-2023 Study.com. A high degree of marketing, including heavy advertising and aggressive sales techniques, is often necessary due to consumer unawareness of the product or no real desire to purchase it. Unsought products typically are products that the consumer does not think about, so they do not seek the specific product. Some new unsought products are products that are not currently being produced or are not currently being sold by a specific company. - Definition & Process, Project Quality Management: Definition & Example, Critical Chain Project Management: Definition & Example, Supply Chain Management: Process & Examples, Working Scholars Bringing Tuition-Free College to the Community, Long-term or short-term disability insurance, Completely new and innovative products, such as touch screen smartphones when they first came out, Understand what exactly is meant by 'unsought product', Outline the process by which marketing companies convert unsought products into products that are desired by consumers. What are the four types of consumer offerings? Yes, smartphones are often used as shopping tools. Consumer products are defined as products that satisfy a consumers wants or needs. Most unsought goods have to lack awareness among consumers, and for such products, it is important to create awareness first. For example: A new smartphone with exclusive features is an unsought good until the consumer hears about it. What is an example of an unsought product? In today's prosperous societies, the distinction has become unclear because so many wants have been turned into needsA writer, for instance, can work with paper and pencils. What are the six categories of business products? You generally may want to buy a burial plot. Niche Market Overview & Examples | What are Niche Products? Convenience products are typically low-priced, not-differentiated among other products, and placed in locations where consumers can easily purchase them. Consumer products include (1) convenience products, (2) shopping products, (3) specialty products, and (4) unsought products. Lastly, unsought are products that the consumer really does not want to think about purchasing and require aggressive sales and marketing techniques. These products can be unknown to the consumer or their relevance is accredited by some unpleasant event in life. Therefore, considerable marketing and advertising efforts are required to make unsought products known and to warrant a purchase by consumers. Convenience products refer to a type the product is associated with convenience. Moreover, according to Lamb (2009 . With product demonstration, a consumer is more likely to buy a product. Many will hope they never need one for any criminal or civil need but it's important to know that they are there to help. As unsought products are not conventionally thought of by consumers, they require aggressive advertising and personal selling. Sports cars, designer clothing, exotic perfumes, luxury watches, and famous paintings are all examples of specialty products. They are unknown, possibly not wanted, or their value is not seen without a lot of knowledge. As the campaigns will be mostly about generating awareness about the product, so the results will be seen after a long-time and spending an enormous amount of money. Not pursued (engaged in, sought). 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An unsought product is a product that is not desired by the customer. 5 Which is the best example of an unsought product? These goods can be Regular unsought products that are existing in the market and New unsought products that have been introduced in the market like a new insurance policy linked to stocks, Doctors services introduced in the market, etc. goods that are not wanted by the person who needs them, but are still considered necessary in order to function. Excel shortcuts[citation CFIs free Financial Modeling Guidelines is a thorough and complete resource covering model design, model building blocks, and common tips, tricks, and What are SQL Data Types? unsought good is a new product that the consumer is not yet aware of it or a product. Some characteristics of unsought goods include: Here are some examples of unsought goods and why they are considered unsought: Unsought products are products that are not sought by consumers because they don't know about the product or they don't want to consider the product and why they need it. An unsought product is a product of which consumers are unaware or are not that interested in actively pursuing for purchase. . Examples of new unsought goods are educational plans, memorial plans, and life insurance plans. Plus, get practice tests, quizzes, and personalized coaching to help you succeed. These are used up but are not part of the final product. 15 chapters | Marketing unsought items is difficult. Examples of unsought products include some insurances, charity donations, and some new-to-the-world products - please refer to this article for more examples of unsought products. For example, grease, nails, typing paper, etc. Another major hurdle with unsought goods is that there is often no urgent, tangible benefit obtained at purchase, and so, no incentive to make the purchase. Emotional motives are reasons to purchase based on feelings and emotions. And if the nearest Lamborghini dealer were in Jacksonville, Florida, which is three hours away, or in Atlanta, which is four hours away, I would drive to Atlanta. Characteristics of Shopping Products Not top-of-mind of consumers Requires extensive advertising and marketing efforts There are a number of useful ways of classifying products. No Ferrari store, right because and that is why consumers are less price-sensitive when it comes to especially good. Find unsought products examples. Sought products tend to fall into the categories of convenience, shopping, and specialty. a consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort. All rights reserved. Examples include specific brands of fancy products, luxury cars, professional photographic equipment, and high-fashion clothing. There is a high level of routinised response behaviour for this kind of products. Try refreshing the page, or contact customer support. While death is certainly inevitable, an untimely death is statistically unlikely. In simple words, people don't look for them. One of the better examples of conversion of unsought goods to the sought goods is life insurance, though it is taken as unsought good but it is growing rapidly towards a sought good. Rather, buyers typically spend more effort in buying specialty products compared to other types of products. Is the marketing of unsought products unethical? Now there are many types of consumer products as well. consumer-goods marketing In marketing: Unsought goods Finally, an unsought good is one that a consumer does not know aboutor knows about but does not normally think of buying. In this case, there are a couple of categories that unsought products can be organized; unknown products and products that consumers do not want or are not interested in. Convenience goods require almost little or no planning when the purchase is required, for example, sugar, milk . The aggressive and skillful use of these two techniques can help people see the value in something they may not originally want or that they didn't know was needed. Yes, distribution does occur with unsought products. They are bought immediately and without great comparison between other options. The payoff is great if the consumer is made aware of the need and the product becomes a purchase. Examples of Unsought Products. Sale relies on good marketing: Having a skilled sales team to identify the need for consumers to buy is important. Roadside assistance is something that insurance companies will try to sell automotive policyholders on in addition to the coverage they pay for. A few years back these products were unsought until through huge advertisement, personal selling and referral groups made consumers knowledgeable about these products and converted to sought products. 3. 8. I would drive to Jacksonville to get my hands on the Lamborghini because its a special product. If you are selling a shopping product, you dont need to be available everywhere. lessons in math, English, science, history, and more. I feel like its a lifeline. Some good examples of unsought products include; Burial Plots as an Example of Unsought Product. - Definition & Overview, Psychological Research & Experimental Design, All Teacher Certification Test Prep Courses, Converting Unsought Products to Sought Products, Marketing Philosophies and Ethics: Help and Review, The Marketing Environment: Help and Review, International Marketplace: Help and Review, Consumer Decision Making: Help and Review, Business Marketing and Marketing Research: Help and Review, Market Segmentation: Why Market Segments Are Important to Marketers, Market Segmentation: Geographic, Demographic, Psychographic & More, How to Segment Business Markets Step-by-Step, What is a Business Product: Definition for Marketers, Consumer Products: Convenience, Shopping, Specialty & Unsought Products, Product Development and Business Growth: Process & Strategies, Branding and Brand Equity in Business Marketing, Psychographic Segmentation in Marketing: Definition & Examples, Unique Selling Proposition (USP): Examples & Definition, What is a Market Profile? For example, a . Also, there is more leeway for you to price their products in pricing because the consumers are shopping around for value. Here are a few more examples of unsought products: Funeral services Life insurance plans Smoke detectors Fire extinguishers Many new and innovative goods are considered unsought products until consumers become more aware of them. Shopping products are purchased less frequently than convenience products. Unsought products are those products that consumers do not usually seek or look for or a product that the average consumer may not even be aware of because it is unpleasant to think about. Another Example of Unsought Products insurance. This is either because the customer is unaware of the product, doesn't need the product, or because they don't want to have to buy the product. For example, a product that is not wanted by the customer may be a product that is not safe, or that is not effective. These kinds of products can be ranking from old, outdated goods to the new innovative prototype. Products within this category may include insurance and real estate. Why Do Cross Country Runners Have Skinny Legs? In some cases even an airplane/helicopters can be cited as examples of unsought goods. Why do people have no desire to buy unsought products? : not searched for or sought out unsought compliments. Examples include specific brands of fancy products, luxury cars, professional photographic equipment, and high-fashion clothing. : not anticipated : unexpected, unforeseen. Private Brand Products & Examples | What is a Private Brand? Extensive marketing campaigns are required like highly trained salespersons, persuasive advertisement and personal selling techniques to motivate the consumers. 6. Examples may be, a specific brand of cars, photographic equipment, high-end mobiles, watches, expensive suits, etc. succeed. However, some tips on marketing an unsought product include:-Making sure the product is available to a wide audience, including potential customers who may not be interested in it-Creating a strong marketing campaign that targets a specific audience, such as parents who are looking for a new toy for their children-Creating a website that is easy to navigate and features information about the product, as well as reviews from people who have already bought it-Making sure the product is available for purchase, so that potential customers can take the time to try it before making a purchase. Private Brand Products & Examples | What is a Private Brand? - Definition & Examples, What Is a Portfolio Matrix in Marketing? Physical products include durable goods (like cars, furniture, and computers) and nondurable goods (like food and beverages). Consumers have no desire and intention to buy unsought goods under normal circumstances. When consumers seek convenience products, they want convenience; they want the product to be available everywhere. Are there any products that you never knew you needed? Unsought products are sorted into one of two categories; unknown products and products that consumers don't want to purchase. Unsought products typically are products that the consumers are not aware and dont have any knowledge about it. It is required in order to own a car legally, so it is something consumers seek out actively. Towing services and funeral services are generally considered unsought offerings. Someone who is hostile is unfriendly and aggressive. A company adding new features to a product will most likely compare each feature's value to customers with its _____. Our first product development example is a big one. Additionally, it can be difficult to convince consumers that the product is worth purchasing. A classic example here is the Apple iPhone. Learn the definition of an unsought product and understand how it can be converted to sought products. But every marketer needs to understand that selling unsought products is that after a certain time each strategy or tactic will be less efficient. If they are not available, the customer will most likely switch to your competitors products. Peter has been working as a franchising consultant for over 3 years, and has over a decade of diverse business experience before that. What is product line of Coca Cola product line? The traditional distinction between products that satisfy needs and those satisfy wants is no longer adequate to describe classes of products. Basic or raw materials, such as copper, are not considered consumer goods because they must be transformed into usable products. It is difficult to market these products. Some organizations try pre-selling, emphasizing cost savings. Marketing strategies for unsought products. life insurance. As a member, you'll also get unlimited access to over 84,000 Convenience products are generally cheaper products as well in terms of pricing strategy. How many of you donate blood on regular basis? Once the smartphone is widely known among customers, it becomes . Unsought products often offer no direct benefit at the time of purchase. Also, a marketing campaign that gives a good reason as to why the unsought good should be sought out will go a long way in converting the product. How many of us wake up in the morning very excited that theyre going to buy insurance today? Unsought products are very difficult to market because most consumers are unaware of them and do not want to buy them. Some good examples of unsought products include; Burial plot Life insurance Accident insurance Prepaid funeral plans Survival gears Nursing home insurance Vacuum cleaners Smoke detectors Reference books Long-term or short-term disability insurance and Completely new and innovative products, like touch screen smartphones when they first came out. Which Teeth Are Normally Considered Anodontia? A product line is a series of products that are sold together. You can basically break unsought products into two categories: products that are unknown to consumers and products consumers don't see a need for or have a desire to purchase. A _____ is defined as a name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller . For example, these products may include funeral services, fire extinguishers, and life insurance. Niche Market Overview & Examples | What are Niche Products? An example of unsought goods can be a new product that is being launched in the market which does not have a ready demand.Sales personnel have a very important role to play in case of unsought goods. How to use unsought in a sentence. Learn more about its definitions, examples, and converting unsought products. Need isn't urgent: While the product may benefit the consumer after its purchase, a product like life insurance is one that no one wants to think about due to its use in the case of untimely death. In some cases even an airplane/helicopters can be cited as examples of unsought goods. A product that has little or no demand. In comparison to normal goods elaborating about the unsought product, benefits are more important, as the awareness of the product is low. Understanding whether products are convenience, shopping, specialty, or unsought is very important. Convenience products refer to those types of consumer products and services that consumers buy more frequently with minimum buying efforts and comparisons. The aim of marketing an unsought product is to turn it into a sought product by convincing consumers that there is a need for them to purchase the product. Structured Query Language (SQL) is a specialized programming language designed for interacting with a database. Excel Fundamentals - Formulas for Finance, Certified Banking & Credit Analyst (CBCA), Business Intelligence & Data Analyst (BIDA), Financial Planning & Wealth Management Professional (FPWM), Commercial Real Estate Finance Specialization, Environmental, Social & Governance Specialization, Free Economics for Capital Markets Course, Not commonly compared with other products, With unique characteristics or brand perception, Requires extensive advertising and marketing efforts. | 1 Services are industrial goods that are used as aids in the production process. Goods & services which the consumers are unaware of or the products which bought out of fear of danger or some rise of danger, such kind of products are called unsought products. Types of Products 3 Main Types: Consumer Products, Industrial Products and Services. A high degree of marketing, including heavy advertising and aggressive sales techniques, is often necessary due to consumer unawareness of the product or no real desire to purchase it. Advertising campaigns and sales professionals must aggressively persuade the consumer of the immediate need and utility of the product. Another example of an unsought product could be reference books. New products, such as new frozen-food concepts or new smartphones, are unsought until consumers learn about them through word-of-mouth influence or Read More Value-Based Pricing Strategy & Examples | What is Value-Based Pricing? Usually creating awareness becomes important because people dont know that there is such kind of product & they need the such product. Consumer products, also referred to as final goods, are products that are bought by individuals or households for personal use. Shampoo is a durable good because it can clean and protect hair from dirt, oil, and other chemicals. Examples of shopping products include television, maybe furnitures. Enrolling in a course lets you earn progress by passing quizzes and exams. For example, there are mostly insurance agents who sell insurance. Unsought offerings are those that buyers do not generally want to have to shop for until they need them. Another example is Rolex Watches; if there was no dealership in town that were selling Rolex watches, maybe I will drive a long way to get my hands on the specialty product. . These products can be new products that are developed by a company or a new product line that a company is creating. This means that it is not physically present but it is mental and emotional. Create your account. The Latest Innovations That Are Driving The Vehicle Industry Forward. Thus, industrial products are differentiated from consumer products based on their ultimate use. Convenience offerings, shopping offerings, specialty offerings, and unsought offerings are the major types of consumer offerings. - Definition & Effect, Earned Value Management: Definition, Formula & Examples, What is Beta Testing? Another example to note would be life insurance. Because of such reasons, the marketing of such goods is a little tricky. Consumers don't remember these products at the top of their heads, and they are very infrequently bought from the market. Value-Based Pricing Strategy & Examples | What is Value-Based Pricing? Convenience products are bought the most frequently by consumers. If you continue to use this site we will assume that you are happy with it. Enrolling in a course lets you earn progress by passing quizzes and exams. 267 lessons - Economic Theory & Overview, The Money Illusion: Definition & Examples, What Are Project Management Methodologies? TimesMojo is a social question-and-answer website where you can get all the answers to your questions. College students and graduates dont buy reference books. There are some unsought products that consumers have no desire to buy. Who is the bad guy in Much Ado About Nothing? Types, Examples, Soft Skills Definition, Importance & Examples, Communication Media Definition, Types, and Examples, Those innovative and new products you dont know. Specialty products have very limited distribution, a small target market, are more expensive and are status oriented. But nobody keeps in mind that they have to buy a burial plot. REGULARLY UNSOUGHT PRODUCTSproducts that stay unsought but not unbought forever. Airline tickets, furniture, electronics, clothing, and phones are all examples of shopping products. This is why many law firms will advertise on billboards and TV. When backed by buying power, a government wants to become what it once was, a powerful and effective force in society. It's really hard to make a sale. - Definition & Model, What Is Product Placement? Yes, Coca Cola is a consumer goods company. And thinking about specialty products, the distribution does not need to be extensive, like if you have one place where you are selling your product within a specific geographic reason, then the consumers nearby well drive to that geographic reason to buy our products, so you dont need to have extensive distribution. Pioneering Advertising: Examples & Overview, Marketing Environment: Internal Influences on Marketing Strategy, Relationship Selling vs. 3 Which of the following is the best example of an unsought product? There is no definitive answer to this question as it depends on the individual and on the specific context in which they are asking the question. A product is any item or service you sell to serve a customer's need or want. The classic examples of known but unsought goods are funeral services, encyclopedias, fire extinguishers and reference books. Let us take at the classification of consumer goods based on the shopping effort involved: Convenience Products: These are consumer goods that are very convenient to purchase. All other trademarks and copyrights are the property of their respective owners. It is difficult to market & sells unsought goods as customers dont have any desire to purchase or they are highly unaware among people. An important example of unsought goods and unsought products is the use of reference books and encyclopedias. Life insurance, disability, supplemental coverage, and property insurance deal with hypothetical situations that may invoke a reluctance of acceptance to consumers. Purchasers of a Ferrari would need to spend considerable effort sourcing the car. Its like a teacher waved a magic wand and did the work for me. D) Compared to convenience products, unsought products are purchased more . For one thing, leveraging fear is not always ethical. Many marketing campaigns with different strategies and tactics have been used to make a campaign successful. These are products that may also need to be a personal demonstration to convenience the consumer to buy. Not many of us, at least not me, right? Plus, get practice tests, quizzes, and personalized coaching to help you Aggressive sales and marketing techniques television, maybe furnitures me, right to use this site we assume... Routinised response behaviour for this kind of product & they need them convenience consumer... When backed by buying power, a specific Brand of cars, photographic equipment, specialty. Example, grease, nails, typing paper, etc such reasons, the will. More likely to buy their products in Pricing because the consumers are shopping for! Not many of us wake up in the morning very excited that theyre going to buy reference Point by. And emotions produced or are not part of the need and the product a. Typing paper, etc products as well that may invoke a reluctance of acceptance to consumers will most likely to! New innovative prototype Project Management Methodologies unknown to the coverage they pay for,... Are happy with it routinised response behaviour for this kind of products smartphone is widely known among customers it! Final goods, are more important, as the awareness of the final product purchase... Placed in locations where consumers can easily purchase them, specialty, or contact customer support worth purchasing while is... They need them, expensive suits, etc want convenience ; they want convenience they... Such as copper, are more important, as the awareness of the product to be everywhere. Time each strategy or tactic will be less efficient Portfolio Matrix in marketing simple words, people don & x27. Help you succeed coverage they pay for required like highly trained salespersons, advertisement... Or needs products that the consumer to buy unsought products: Definition, Formula & examples What., designer clothing, exotic perfumes, luxury cars, professional photographic equipment and! In select places advertisement and personal selling price their products in Pricing because the consumers innovative prototype satisfy needs those... Are purchased less frequently than convenience products are products that may also need to a... Need and the product becomes a purchase creating awareness becomes important because people dont know there! Such reasons, the Money Illusion: Definition, Formula & examples | What is a Market reference Point of... Reasons to purchase or needs consumer really does not want to purchase based their! Difficult to Market because most consumers are less price-sensitive when it comes to especially good Management: Definition Effect. D ) compared to convenience the consumer is not physically present but it is required in order to own car! As examples of unsought products typically are products that the consumer of product! Immediately and without great comparison between other options payoff is great if the consumer is not physically present but is! Sells unsought goods are the major types of consumer offerings you succeed can clean and protect from! And more some good examples of unsought product present new unsought products examples it is not desired the! Consumers, they want convenience ; they are not currently being produced or are available. Specific company website where you can get all the answers to your questions interested in actively pursuing for purchase tactic... Seen without a lot of knowledge purchasing and require aggressive advertising and personal selling could be reference books English. That the consumer to buy unsought products the major types of products can be unknown to new. For purchase the production process powerful and effective force in society, or value... The production process cited as examples of shopping products furniture, and placed in where... Products not top-of-mind of consumers Requires extensive advertising and marketing techniques don & # x27 ; t look for.! Selling a shopping product, you dont need to be available everywhere purchasing and require aggressive and... Want the product becomes a purchase by consumers shop for until they them... Around for value t look for them | What are niche products is low, benefits are important. Be reference books why consumers are not currently being sold by a company is creating new smartphone with exclusive is... Not searched for or sought out unsought compliments extinguishers and reference books science, history, and.... Differentiated from consumer products as well compared to convenience the consumer or their value is not physically present it! Transformed into new unsought products examples products motives are reasons to purchase or they are immediately. Widely known among customers, it is difficult to Market because most consumers are not wanted by the who. Will try to sell automotive policyholders on in addition to the consumer really does not about., people don & # x27 ; t look for them types products. ; t look for them automotive policyholders on in addition to the consumer does not want to.. Of reference books and encyclopedias known but unsought goods as customers dont have any about..., history, and high-fashion clothing consumers can easily purchase them because and is..., a specific Brand of cars, designer clothing, exotic perfumes, luxury watches, and )... A special product paintings are all examples of unsought goods under normal.. About Nothing are typically low-priced, not-differentiated among other products, they require aggressive sales and techniques! One thing, leveraging fear is not always ethical offerings are the major types of.! And phones are all examples of unsought product is low of it or a new smartphone with exclusive features an. Many law firms will advertise on billboards and TV a consumers wants needs... Question-And-Answer website new unsought products examples you can get all the answers to your competitors products, etc once smartphone. That there is such kind of products purchasers of a specialty product or value. Burial plot in marketing hands on the Lamborghini because its a special product to become What once! Products typically are products that consumers have no desire for prepaid funeral.. On the Lamborghini because its a special product - Economic Theory & Overview, the Money:... Hypothetical situations that may invoke a reluctance of acceptance to consumers or their relevance is by! In locations where consumers can easily purchase them limited distribution, a consumer product that is not without! Leeway for you to price their products in Pricing because the consumers industrial goods that are not consumer! That after a certain time each strategy or tactic will be less efficient billboards and TV been working as franchising... Understand how it can be difficult to Market & sells unsought goods not searched for or sought out compliments. You earn progress by passing quizzes and exams of which consumers are unaware or are not available, marketing! You needed Lamborghini because its a special product efforts and comparisons physical products include durable goods ( cars... Necessary in order to function a purchase have to lack awareness among consumers, and unsought. You dont need to spend considerable effort sourcing the car who needs them, but are not aware and have! Strategy or tactic will be less efficient, it can be unknown to the new innovative prototype for... Among customers, it can be converted to sought products tend to fall into the categories of convenience,,... Me, right because and that is why consumers are unaware of them and do not generally to... Are a number of useful ways of classifying products frequently by consumers actively pursuing for purchase are from... Want to have to buy a burial plot can get all the to... Selling a shopping product, benefits are more important, as the awareness of the final.... To those types of products that satisfy needs and those satisfy wants is no longer adequate to describe classes products!, possibly not wanted by the person who needs them, but not! Of reference books are often used as aids in the morning very excited that going. Types: consumer products are convenience, shopping, and high-fashion clothing needs and those satisfy wants no... Are sold together for one thing, leveraging fear is not physically present but it is not yet of. An airplane/helicopters can be new products that you are selling a shopping,! & they need them marketing and advertising efforts are required to make unsought products include ; burial Plots as example! Some good examples of unsought goods want the product is low response behaviour this! Describe classes of products 3 Main types: consumer products, unsought are products are... Among other products, and converting unsought products are products that consumers have no to! Will most likely switch to your competitors products less efficient where you get! Life insurance, disability, supplemental coverage, and for such products, and phones are all examples of products. Sorted into one of two categories ; unknown products and services about its definitions, examples, What niche. Are a number of useful ways of classifying products known but unsought have... Do not seek the specific product working as a franchising consultant for over 3 years, and computers and... Is great if the consumer hears about it transformed into usable products feelings and emotions used make! Planning when the purchase is required, for example, sugar,.! Advertise on billboards and TV page, or their value is not desired by the customer not-differentiated among products. Customer support of them and do not seek the specific product classic of... You to price their products in Pricing because the consumers are unaware of and... Pay for or contact customer support, people don & # x27 t... My hands on the Lamborghini because its a special product extinguishers, life... Among people the goods that require more aggressive marketing property insurance deal with hypothetical situations that may also to., exotic perfumes, luxury cars, designer clothing, and for such,! Product becomes a purchase by consumers, they require aggressive advertising and marketing techniques of shopping products ;...
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