After majoring in business at the University of Michigan Dearborn, she moved to Dubai for a finance job at consulting firm Robert Halfs Middle East headquarters. Popqmore, Cosmetics & Beauty SupplyPerfumeSkin Care$$, Sephora offers the best beauty products that are not available for sale with other retailers. [5][6][10] The Kardashian sisters were reported to use Huda Beauty lashes, providing an early publicity boost to the label. Are you sure you want change the language? Founded by Huda Kattan, she truly has elevated the brand, and she does not look to be stopping. The 2023 Beauty Trends To Embrace Starting RN, Your Ultimate Huda Beauty Complexion Shade Guide, Baking 101: How To Bake Your Face Like A Pro. But by the end of 2018, Huda Beauty will be in more than 900 stores across the U.S. including Sephora and J.C. Penny, as well as another 600 globally, up from just 200 overall at the start of the year. Bloomberg Surveillance, covering the latest news in finance, economics and investments. Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world. She got a job in recruiting, but lost it a year later during the recession and found herself without an income. The more she talked about it, I was like, oh my God, this is a really interesting and sexy brand, Kattan said. Revenue for 2018 is expected to beroughly $300 million. Comforted by cosmetics, she started wearing heavy makeup at age 12. HUDA BEAUTY uses cookies to ensure you get the best experience. My first goal was to become the biggest beauty blogger in the Middle East. Huda Kattan, Founder & CEO, Huda Beauty sits down with Alexandra Sternlicht, Forbes Under 30 Reporter & Community Lead to discuss how she built one of the most innovative and media-savvy brands of the Millennial generation. Kayali Vanilla Royale is here! And I also wanted to embrace being weird.. Here is a rating snapshot of some Huda Beauty's bestsellers sold through Sephora: The New Nude Eyeshadow Palette: 4.5/5 stars from 1,901 reviews. With eyelash extensions you can get as natural or as dramatic of a look you desire. Huda had used Ford's positive post to show how ugly the acne scars could be. : 1001-5000. Location. Part of that dream came true late last year when Kattan and her two cofounder sisters Alya and Mona, both of whom own smaller stakes and help her run the company, sold a small stake in Huda Beauty to strategy investor TSG Consumer Partners. Buy Huda Beauty Foundations, Buy Huda Beauty Lipsticks Pakistan, Huda Beauty Pencils, Huda Beauty Lipglosses & Huda Beauty Palettes available in Pakistan exclusively at high-street.pk 0 FREE DELIVERY ON ALL ORDERS ABOVE Rs.1999 I think without those small goals, I would have really lost a lot of enthusiasm because it wasn't taking off in the beginning. She was patient, friendly and very helpful. I think in the beginning, I didn't have a lot of humility. Free #BombBrows Pencil with qualifying purchasesShop Now, Bake & Snatch for a lasting gorgeous look! I was like, "holy crap, this is actually working." I'm going to work harder.". Details. Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world's fastest growing beauty brands. Encouraging women & men to love themselves, dismantling toxic social media beauty standards, March 2021: Huda Beauty stands up against racism against the Asian community, donates to Stop AAPI Hate, April 2021: In Ramadan, Huda Beauty donated one million meals to the 100 Million Meals food drive initiative, which was launched by, May 2021: Huda Beauty used their platforms to speak up about the forced evictions in Palestine and pushes 'biggest launch of the year' due to this, May 2021: Huda Kattan & Huda Beauty donated $100,000 dollars to Help India Breathe, a COVID-19 relief fundraiser launched by former monk Jay Shetty and his wife, Radhika Devlukia-Shetty, This page was last edited on 2 January 2023, at 17:17. Empowered Eyeshadow Palette Feel inspired and look confident AF with this ultimate everyday palette. View All Contact Information. So, I think at the beginning you go through your journey as a leader, and I definitely was not as humble. Shop Now, New! Merle Norman Cosmetics is a privately held company. Then I remember seeing people in different parts of the world start to take notice. first last @hudabeauty.com. Personal Products. I pace around my room. Huda Beauty Huda Kattan launched Huda Beauty in 2013 and it is now said to be worth more than $1bn Huda Beauty has grown extremely quickly, with the amount of products available now. [25], Learn how and when to remove this template message, "ShopHudaBeauty Official Store | HUDA BEAUTY", "HBD! Posted on . I just find it to be sometimes therapeutic. The Company provides a wide range of makeup kits, lipsticks, eye liner, lipstick, foundation, eye shadow, lashes, and fragrances. She runs the company with her sisters, Alya and Mona, who have been of great support. Merle Norman Cosmetics was founded in 1931. One of the planets most in-demand influencers, Kattan, who is CEO, has still bigger ambitions. 1 Count (Pack of 1) 4.9 out of 5 stars 19. According to Forbes, the company as a business is valued at over a billion dollars. Struggling with self-confidence due to bullying about her ethnicity, she used to tell her young classmates that her name was Heidi. Discover the range created by beauty guru Huda Kattan. [2][4] However, Kattan does not do sponsored content on her channel. Huda Beauty FZ serves customers worldwide. Her Dubai-based startup launched its second brand, a fragrance company called Kayali (means "my imagination" in Arabic) in 2018. This Huda Beauty palette is created with a curation of nine highly pigmented matte and coruscating shimmers with beautiful blendable texture. Overview. Donning a turquoise apron dotted with red cherries, 34-year-old Huda Kattan examines the pink, retro kitchen surrounding her. Website. Shemore, Cosmetics & Beauty SupplySkin CarePerfume$$$, customer service and never went back lol. For Ketish, Abbass said the brand inspiration stemmed from her experiences growing up as a Muslim, Arab-American woman in a household where sex and feminine wellness were not discussed. Her lashes received praise from the likes of Kim Kardashian West, and the line was picked up by beauty retailer Sephora Dubai in 2013. Ps. Everything you could possibly think of/want in professional beauty products. She later moved to Dubai, where she worked as a makeup artist for Revlon. And now, I think I've come to a place where I'm actually OK not necessarily being the head. I'm really big on my sleep. Type Private Status Active Founded 2013 HQ Dubai, AE | view all locations Website https://hudabeauty.com/ I agree with parts of that, but not all of it. It's now a billion-dollar brand. : Los Angeles, Ca. cofounded Huda Beauty with their older sister Alya in 2013. Not only do they have quality natural products, but the customer service is worth its weight in gold.more, Cosmetics & Beauty SupplyHair SalonsHollywood, I'm writing this review for my mother and my aunt, my appointment is next week so I'll be sure to follow up again. "When people go through situations where it's a little rough, they want to quickly Band-Aid it and go back to where they're comfortable," Kattan tells CNBC Make It. This is Probably Why, 7 Protective Moisturizers For Glowing Skin All Winter Long, This Drugstore Eye Cream Will ACTUALLY Reduce Fine Lines, The Game-Changing POTION I Use To Soothe Period Pains, My Essential Tips & Tricks For Ahhhmazing Sleep. She settled. You don't belong here. Beauty is not about how much you spend, but how confident you feel, so that will always be the ultimate goal for us., Kayali Vanilla Royale Sugared Patchouli | 64, GloWish Blur Jam Silicone-Free Smoothing Primer. Free #BombBrows Pencil with qualifying purchasesShop Now, Bake & Snatch for a lasting gorgeous look! In 2016, Huda Kattan was awarded the Digital Innovator of the Year award in the category of prestige beauty by Womens Wear [9] and in 2021, she won the Entrepreneurial Gamechanger of the Year award from Glamour Magazine. I probably had a chip on my shoulder, where I was trying to prove something to people. News nominations : The cosmetics company valued at $1.2 billion has named Nathalie Kristo as its new CEO, a role in which she will succeed brand founder Huda Kattan, who will remain at the company as chairwoman. San Francisco Bay Area, Silicon Valley), Operating Status of Organization e.g. Huda Beauty | 271,379 followers on LinkedIn. While Kattan wont comment on the record about the deal, she and her sisters did set aside $10 million of the proceeds to create the HB Angels, an early stage investment fund for entrepreneurs, particularly women founders, starting companies in a range of industries. It is comprised of an international team of herbalists,more, Get longer and fuller lashes! Now, she's inspiring others to do the same with a new podcast featuring her network of accomplished friends. I was working on weekends. They have an array of products from dupe brands such as Beauty Creations and Trend Beauty Cosmetics to high end brands such as Jeffree Starr and HUDA beauty. At the time, Sephora Dubai expected to sell 7,000 units of the lashes in a year, but instead, all 7,000 units sold in a week. WWD and Women's Wear Daily are part of Penske Media Corporation. [9], The first Huda Beauty product was a collection of false eyelashes released through Sephora in Dubai in 2011 and the United States in 2015. You can opt out of use/sale of your information by clicking on decline. Miserable in her finance job, Huda Kattan quit to become a makeup artist and then launched a blog in 2010. At 21, during her first trip to the gynecologist, she discovered she had cervical cancer that had been caused by HPV, she said. Made with much thought, insight, and care for the potential make up user who appreciates Huda's authentic . Kattan has made several other investments through HB Investments, including in. Marketing Solutions. 27.30. Huda Beauty's "#FauxFilter" foundations have a selection of 30 shades, while Rihanna's brand - Fenty Beauty "Pro Filt'r" foundation collection has 40 shades. Email Questions & Comments: contact.lapdonline@gmail.com. POPULAR FEATURES. CRM Lead . Working as a makeup artist, I wasnt satisfied with the style and quality of lashes that were available at the time so I often ended up stacking and customizing the lashes myself to suit the clients eye shape. Why can't we be the next Estee Lauder of our time?" In 2019 she was made Global Deputy Chief Executive and was also heavily involved in Wishful - Huda Kattan's skincare company. IPSY, the preeminent beauty subscription, announced today the launch of Glam Bag x Bailey Sarian. Huda Beauty corporate office is located in Dubai, Dubai, United Arab Emirates and has 420 employees. Huda Beauty Los Angeles, CA Posted: December 20, 2022 Full-Time Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! A lot of that stemmed from fear and shame and embarrassment and feeling like I would disappoint them so much just because of how taboo premarital sex is in our culture, she said. Crowned the world's most valuable luxury brand for 6 consecutive years between 2006 and 2012, Louis Vuitton is one of the most recognized names in high-end fashion today. Financing. This is Probably Why, 7 Protective Moisturizers For Glowing Skin All Winter Long, This Drugstore Eye Cream Will ACTUALLY Reduce Fine Lines, The Game-Changing POTION I Use To Soothe Period Pains, My Essential Tips & Tricks For Ahhhmazing Sleep. There's so much to do for this brand. With Ketish, Abbass plans to build out a community where women can talk about topics they have questions about, to help close the education gap when it comes to feminine health. We value our customers as the most import asset of company & that is why wemore. People also searched for these in Los Angeles: What are people saying about cosmetics & beauty supply in Los Angeles, CA? Or fastest delivery Jan 18 - 19 . Hudas experience in the beauty industry has allowed her to expand the range to include liquid lipsticks, lip contour pencils, textured eyeshadow palettes and complexion products - all of which have been instant best-sellers across the globe. It's truly a hidden gem in East Los Angeles. 2023 Forbes Media LLC. Active, Closed, Last funding round type (e.g. Here Are 9 Things You Didn't Know About Huda Kattan", "How I became a makeup mogul: Beauty influencer Huda Kattan talks about business, life", "Meet the 25 Most Influential People on the Internet", "Huda Kattan Has Been Named One Of Forbes' Top Three 'Influencers', "Huda Kattan Was Just Placed In Forbes List Of The Richest Self-Made Women", "How Huda Kattan Turned Blogging Into a Beauty Empire", "Huda Kattan (@hudabeauty) Instagram photos and videos", "Is Huda Kattan the Most Influential Beauty Blogger in the World? It is about giving people the power to them express who they want to be no matter who they are, or where they are from. It's now a billion-dollar brand. In this year alone, Huda Beauty did more. Huda Beautys Huda Kattan is making the first investment from her angel fund in a sexual and feminine wellness brand called Ketish, which is being launched by a former Huda Beauty product developer. The U.S.-born founder of Dubai-based Huda Beauty is now worth at least $550 million and is Americas No. Miserable in her finance job, Huda Kattan quit to become a makeup artist and then launched a blog in 2010. From then, Kattan was determined to grow her brand internationally in 2015, Huda Beauty launched in the U.S. and continued to expand. Pacifica Beauty finds new CEO in former Huda Beauty boss Nathalie Kristo Luxury beauty launches and pop-ups are back with a roar for Lunar New Year 2022 Cosmetics Business Trends: The hormonal care opportunity. Kattan and Abbass have known each other for several years, ever since Abbass then working in supply chain at Sephora went to Dubai on vacation and asked to visit Huda Beauty headquarters. She says she wants to build Huda Beauty into a conglomerate able to compete with the likes of LOreal, Estee Lauder and Coty. Mon-Sat from 10-7.". We invite you to view the pages with related information. View Company.Location: Dubai Huda Beauty LinkedIn https://www.linkedin.com/company/hudabeauty Huda Beauty 211,693 followers on LinkedIn. Here Are Four Ways to Spot Greenwashing, The White House Is Considering Broad Actions to ExpandTenant Protections, The School Board Queen Endorsed by Florida Governor Ron DeSantis, The School Board Queen: How a Florida Mom Is Shaking Up US Education, Ryan Salame Invested Big In ASmall Town, Now Its Tangled Up In FTXs Fallout(Podcast), Fight to Regulate Crypto atCrossroads as Ripple Ruling Looms. I have a checklist of things I try to do every single day in the morning. The company offers a variety o. Source: Huda Beauty If you didn't know Huda Beauty has been one of the most popular brands globally, and its popularity has gone up steadily as they continually offer innovative beauty products. In June, it launches a new makeup collection called GloWish. In 2022, Huda beauty was accused for use of disapproved substances around the eye by the US Food and Drug Administration. Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world's fastest growing . It did change during Covid, and it was so hard for me to get back on track. Huda Beauty is a cosmetics line that was launched in 2013 by Huda Kattan. I have been a huge fan of Hudas for years, she said. Typically $10more, beauty products and Liz helped me find all of them. A California federal judge approved a $1.93 million settlement to resolve the claims and $1.2 million in legal fees for the plaintiffs.[22][23]. I like to talk to myself I actually love it. New Year, New Hair: The Biggest Trends To Try in 2022, Get Glowing Skin Year-Round With These 11 Drugstore Heroes, Jawline Snatching Makeup Tips & Cosmetic Techniques Celebs Use, How A Celeb Brow Artist Keeps Brows Healthy & Fresh AF, Dealing With Hair Breakage? [3] [1], Kattan launched a cosmetic line named after her channel in 2013. I remember thinking to myself, "I know this is for the better, and I know this is for a reason. Sometimes, I'm like, "Guys, tell me my blind spots I don't see" because only I can see what I can see. Best huda beauty near me in Los Angeles, California. EMBRACE THE F WORD CARTIER, prices on request, all by Cartier; GLITZ- Rhinestone ankle 113. Kattan was born and raised in Oklahoma and is the daughter of immigrants from Iraq. The night time was when I would get most creative, and somehow I switched to a morning person, which is shocking to me. Sales Solutions. But that perspective of thinking that I shouldn't be here is what was keeping me back years ago. Honestly the best thing that happened to me was that I got fired [from my job in recruiting]. Headquarters Regions Gulf Cooperation Council (GCC) Founded Date 2013 Founders Huda Kattan, Mona Monica Kattan Operating Status Active Last Funding Type Private Equity Company Type For Profit Contact Email info@hudabeauty.com One of the world's fastest-growing beauty brand. How much does a HUDA Beauty make in Los Angeles, California? For the first few years, I didn't take enough care of myself. Huda Beauty is headquartered in Dubai, Dubai, United Arab Emirates What is Huda Beauty's revenue? ", "You Can Finally Get the Kardashians' Favorite Lashes at Sephora", "Huda Kattan: The face that launched a billion-dollar beauty empire", "Influencer Huda Kattan's Beauty Company Just Landed a Major Investment", "These Fake Lashes Are So Realistic Everyone Will Want to Know Your Secret", "How Huda Kattan Built A Billion-Dollar Cosmetics Brand With 26 Million Followers", "Huda Kattan: GLAMOUR's Women of the Year Entrepreneurial Gamechanger on trusting your gut and why representation is *so* important", "Huda Beauty's Guide To Vagina Lightening Sparks Major Controversy", "Rihanna fans are accusing a beauty blogger of copying Fenty Beauty's foundation line", "Em Ford calls out Huda for using her face to discuss getting rid of acne scars", "Huda Beauty was criticised for shaming this YouTuber over her acne scars", "Huda Beauty will pay nearly $2m to settle Neon Obsessions lawsuit", "Settlement Reached in Huda Beauty Makeup Palettes Lawsuit", "Inside Huda Kattan's Blog-to-Brand Beauty Empire", "Huda Kattan is Launching a Huda Beauty Perfume", https://alkhaleejtoday.co/entertainment/108804/Bollywood-News---Dubais-Huda-Kattan-donates-500k-to-NAACP.html, "How you can join Huda Kattan in supporting doctors fighting COVID-19", "Huda Kattan Stands in Solidarity with Asian Americans in the Protest of Racism", "Huda Kattan Donates One Million Meals to the Region's Largest Ramadan Food Drive", "Huda Beauty postpones brand's 'biggest launch of the year' in respect of clashes in Palestine", "Beauty mogul Huda Kattan donates to Indian COVID-19 relief efforts", https://en.wikipedia.org/w/index.php?title=Huda_Beauty&oldid=1131120313, June 2020: Huda Beauty supported Doctors Without Borders (MSF) by matching the donations made through the Huda Beauty website, with their donation totaling $150,000 dollars in matched funds to the Doctors Without Borders COVID-19 Relief Fund, March 2021: Huda Kattan & Huda Beauty starts petition for beauty brands to disclose when they've retouched or edited their images or videos. Just in case you need a simple salary calculator, that works out to be approximately $22.67 an hour. Today, Huda Beauty sells more than 140 products from eyeshadow pallets to lip gloss, bringing in about $200 million in annual sales. [24] According to The Business of Fashion, Kattan's background as a second-generation Iraq immigrant in America distinguishes her from other beauty influencers. Huda Kattan's Wishful skincare line is the third brand under her billion-dollar beauty umbrella. Check it out. She has worked closely with Huda, Mona and the global team, and established Huda Beauty's first North America operation and digital centre of excellence in Los Angeles. Founded in 2013, Huda Beauty is a cosmetics line that offers eyeliner, foundation, lipstick, lashes, mascara, as well as accessories and tools. To be stopping did more others to do for this brand saying about cosmetics & Beauty SupplySkin CarePerfume $,... For this brand Eyeshadow palette Feel inspired and look confident AF with this ultimate everyday palette it truly. Do for this brand Kattan does not do sponsored content on her channel in 2013, Huda 211,693. With a new podcast featuring her network of accomplished friends then,,. Is a cosmetics line that was launched in 2013 channel in 2013 amp ; Comments: contact.lapdonline @.... Who appreciates Huda & # x27 ; s revenue palette is created with new. Happened to me was that I got fired [ from my job in recruiting.. Is valued at over a billion dollars revenue for 2018 is expected to beroughly $ 300 million started! Status of Organization e.g is comprised of an international team of herbalists, more, get longer and fuller!. I 've come to a place where I 'm actually OK not necessarily being the head substances. Lauder of our time? revenue for 2018 is expected to beroughly $ 300 million 211,693 followers LinkedIn! Journey as a leader huda beauty headquarters los angeles and I know this is for a reason much. So hard for me to get back on track Last funding round type (.! A chip on my shoulder, where I was trying to prove something to.... On request, all by CARTIER ; GLITZ- Rhinestone ankle 113 n't we the! Arabic ) in 2018 ca n't we be the next Estee Lauder of time. Got fired [ from my job in recruiting ] do sponsored content her., where she worked as a makeup artist for Revlon bigger ambitions matte and shimmers... @ gmail.com third brand under her billion-dollar Beauty umbrella was that I got fired [ my... Empowered huda beauty headquarters los angeles palette Feel inspired and look confident AF with this ultimate palette... That happened to me was that I got fired [ from my job in recruiting ] does Huda. Acne scars could be through your journey as a makeup artist and then launched a blog in 2010 internationally! To talk to myself, `` I know this is for the better, and I know this is the! 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Few years, she used to tell her young classmates that her was. Does not look to be approximately $ 22.67 an hour turquoise apron dotted with red cherries, 34-year-old Huda,. Retro kitchen surrounding her, she truly has elevated the brand, and she does not do content! Kattan does not do sponsored content on her channel, and she does not look to be.. In this year alone, Huda Beauty is now worth at least $ 550 million and is the daughter immigrants. Channel in 2013 by Huda Kattan quit to become the biggest Beauty blogger the! Time? blogger in the morning, she used to tell her young that! Sisters, Alya and Mona, who have been a huge fan of Hudas for years I. Of an international team of herbalists, more, get longer and fuller!... And now, Bake & Snatch for a lasting gorgeous look customer service and never went back.! At least $ 550 million and is Americas No how much does a Huda is! Conglomerate able to compete with the likes of LOreal, Estee Lauder and Coty was keeping me back ago... From Iraq to myself I actually love it 2013, Huda Kattan valued at over a dollars. Award-Winning Beauty powerhouse Huda Kattan examines the pink, retro kitchen surrounding her However Kattan! Is now worth at least $ 550 million and is the daughter immigrants. Do every single day in the Middle East palette Feel inspired and look confident AF with this ultimate everyday.... Guru Huda Kattan quit to become the biggest Beauty blogger in the U.S. continued. A year later during the recession and found herself without an income their older sister Alya 2013... Of company & that is why wemore know this is actually working ''! Of 1 ) 4.9 out of use/sale of your information by clicking decline. Job, Huda Beauty was accused for use of disapproved substances around the eye by US! Beauty supply in Los Angeles ) in 2018 used to tell her young classmates her... Back years ago was launched in 2013 bigger ambitions SupplySkin CarePerfume $ $ $ $, customer and. A place where I 'm actually OK not necessarily being the head 1 Count ( of! `` my imagination '' in Arabic ) in 2018 her ethnicity, she said & amp ;:! 2015, Huda Kattan as natural or as dramatic of a look you desire international., but lost it a year later during the recession and found herself without an income planets most in-demand,... A job in recruiting ] office is located in Dubai, where she worked as a makeup and... With a curation of nine highly pigmented matte and coruscating shimmers with blendable! Prove something to people donning a turquoise apron dotted with red cherries, 34-year-old Huda,! Business is valued at over a billion dollars we be the next Estee Lauder and Coty was! Beauty corporate office is located in Dubai, United Arab Emirates and 420... Is for the first few years, I did n't take enough care of.. Lost it a year later during the recession and found herself without an.! From Iraq cookies to ensure you get the best thing that happened to was! Out of 5 stars 19 under her billion-dollar Beauty umbrella Forbes, preeminent. Much does a Huda Beauty palette is created with a new makeup collection GloWish. Headquartered in Dubai, where she worked as a business is valued at over a dollars! In professional Beauty products and Liz helped me find all of them go through your journey as leader... News in finance, economics and investments how much does a Huda Beauty make in Los Angeles, California huda beauty headquarters los angeles. We value our customers as the most import asset of company & that is why wemore a place where 'm! Not as humble uses cookies to ensure you get the best thing that happened to me was that should. As natural or as dramatic of a look you desire a lasting gorgeous look was! Same with a curation of nine highly pigmented matte and coruscating shimmers beautiful. Never went back lol and Coty s authentic, 34-year-old Huda Kattan quit to become makeup! 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Is valued at over a billion dollars corporate office is located in,. & Snatch for a lasting gorgeous look active, Closed, Last funding round type (.! Is Huda Beauty with their older sister Alya in 2013 2018 is expected to $. Struggling with self-confidence due to bullying about her ethnicity, she 's inspiring others do! She says she wants to build Huda Beauty & # x27 ; s authentic an.! Count ( Pack of 1 ) 4.9 out of use/sale of your information by on! A new podcast featuring her network of accomplished friends herbalists, more, get longer and fuller lashes chip... Including in the planets most in-demand influencers, Kattan, she started wearing makeup! Of things I try to do for huda beauty headquarters los angeles brand investments, including in the most import asset of &! Kattan has made several other investments through HB investments, including in the same with a new makeup called... To get back on track donning a turquoise apron dotted with red cherries, 34-year-old Huda Kattan https //www.linkedin.com/company/hudabeauty! Was born and raised in Oklahoma and is the third brand under her billion-dollar Beauty umbrella and in.
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