Its not even the bird-brained jingle at the end. Tastes ever BETTER than flank steak. Great insights and comments from your readers. Were you at all bothered by the ad in which LiMu Emu attacks the glass? Really the only function of these ads is to hit people over the head with Liberty, Liberty, Liberty as often as possible. Of course I liked your comment! Do me a favor, would you? Kinda surprised that no one at Liberty or its agency was concerned about people making these kinds of jokes . More ridiculous ads cannot match these. Outback or not, an Emu bashing its beak against a window is NOT FUNNY! Im sure you will lose customers! Emily Pathman was stage manager. It is completely different than anything theyve ever done. I dont know which you meant, but both are objectively bad. Its fun and memorable, and this is only the beginning for Liberty Mutual.. Looks like Kevin based on the angry emu made famous in TikTok and YouTube videos! Sure, they are not cutting edge or empowering to this group or that group. A few years later they called me to try to get me back as a customer. I hate them so much that I would NEVER consider this insurance company if I would be looking to change my insurance. But next year you wont be a new customer and youll be shocked. Tweet them directly at @LibertyMutual and add a #LibertyMutual for good measure. God bless you for having a sense of humor, Kay. The car in the ads appears to be a 1972 Plymouth Duster. There's more to the story, however. The repetitive wording drives me up the wall and makes me want to scream at the commercial. As for how the emu appears in the ads, here's the word from Jenna Lebel, vice president, brand and integrated marketing for the company: " LiMu Emu is a mix of a real bird and CGI. So youre more of a Mayhem gal, eh? The difference is simply good writing versus bad writing. Get some perspective. O like them too. Thats not the point. Well, whats the attraction of a lizard? . Matthew Krell was technical advisor. Here is a link to that goofy Right Guard ad. A gecko for Geico reminds us of its name. Sometimes, the mute button is our only defense. These cookies track visitors across websites and collect information to provide customized ads. Thanks for your comment and for dropping some animal science on us, Cookie! (LogOut/ PROGRESSIVE I told them to get rid of FLO and Ill buy the Insurance. Nobody hates emus. That just means we like different things. Every time I am forced to witness the idiot (Doug, I think is the blokes name) scream to another driver, I can save you!- even someone otherwise avowedly non-violent as myself feels like smacking the guy in the face. You also have the option to opt-out of these cookies. All your efforts thus far for nothing. You hear that, Liberty? The actress playing the part of DJ Liberty is Alondra Lara. Change), You are commenting using your Facebook account. Radio stations that play the same music over and over again until your ears bleed. Tweet Liberty directly at @LibertyMutual and add a #LibertyMutual for good measure. I wonder. And the promos on a certain science channel hyping a pseudo-factual show with some screeching female singing some unintelligible lyrics also show up every 10 minutes. You know maybe we need a contest vote on which ad agency is the worst. LM projects it as a no cost feature. Hi Anonymous. 7 Whats the problem with the Liberty Mutual commercials? Ugh, I HATE the current Liberty Mutual ads with a passion, to the point where I mute the TV when one comes on so I dont have to hear that stupid jingle at the end. Who hates emus? Liberty. Right, Siti? I am certainly no fan of Liberty Mutual and their insulting commercial. It is not helpful for us to negatively judge each other, that is Gods place. He is best known for starring as "Bad Actor" in a Liberty Mutual commercial (2019), as Gregory Manes on The CW's Roswell, New Mexico (2020-present . For all the money Liberty is spending to create these commercials (CGI like that aint cheap) and buy airtime, Im sure they expect them to sell. At times, it even makes sense. Even if I thought their ads were funny, Id still mute them. Hoffman was no stranger to commercials, but he was determined to make this one hilarious. Im on a rant about the Liberty Mutual ads, and have written them. But, ah, whats up with your partner?, Oh! After college, he headed to Los Angeles, training with famed comedy group The Groundlings. Hey, Liberty Mutual . Nope, fuck that dude with a pineapple sideways. I think theyre getting ripped off. The first commercials were directed by award-winning Australian director, Craig Gillespie, who collaborated with the Mill, a visual effects studio, to bring LiMu Emu to life. Remember Is Ed Too Tall Jones, um.. Too Tall?, Thanks for the memories, Monish! This cookie is set by GDPR Cookie Consent plugin. I think there should be a huge effort to boycott any companies that do the now popular 2+minute commercials. . What car does Doug from Liberty Mutual drive? Liberty Mutual Insurance Think of it as you prepare to sleep, every night. But no. What market are they going for? Those commercials are, (if I may borrow a phrase from the old Perry Mason TV series) incompetent, immaterial and irrelevant. VERY annoying. This seems like a weak message and a completely missed opportunity. Third, arent we all tired by now of Flo on Progressive (had to put that out there)? TV/Film Acting. The Limu Emu in itself. Mascots and spokespeople should have a quick and easily understood connection to the brands they support. At Emu's Liberty Mutual themed wedding, Doug officiates. Liberty Mutual, which offers property and casualty insurance, is a major player American insurance sector. Jul 20, 2015 #2 Im embarassed to say I ever worked for such a company that would do this to a viewing public. PLEASE JOIN THIS BOYCOTT AND GET YOUR FRIENDS, FAMILY, AND OTHER ASSOCIATES TO AS WELL!!! Potty breaks anyone? In the meantime, and despite my knocks against the campaign, I still like these ads better than the latest round of dreadful ads set in front of the Statue of Liberty. These commercials are feather-covered sledgehammers with no regard for the art of selling and seemingly little awareness of WHAT they are selling. Which is the point youre at, by the sound of it. Anyway, buy a Roku. Please! Easy, my man. hitmeimopen. It was common for the men to have a lot of different sexual partners outside of their marriage. And thats what bugs me the most about these commercials. A lawsuit was filed, alleging that information provided to policyholders was misleading. Speaking of their OTHER commercials, how about the obnoxious one for Christmas, where one kid gets LM package and the other kid KICKS the bicycle his parents gave him. 2) Do people remember the ad is from Liberty Mutual? The only people taken in by this slogan are complete noobs who havent the first clue about insurance, and for these people, Liberty hasnt even tried to help them understand. Rob, Glad to have found your site! Bad decision making skills at the top. On the other hand Progressives Flo campaignwhich is dreadfully dull as a campaign conceptis written so damn well I have come to really like them. Because I bad as the Emu is the new adds for GEICO may have topped the list of current stupidity. You cant take a target audience like people from my generation during a forced pandemic lockdown, whose main source of news and information is TV and force them to listen to that damned siren and that hopeless squid screaming, Give me your hand! and I can save you! while he races down a highway, 3 feet away from another car NOT LOOKING WHERE HES GOING and representing an auto INSURANCE company! . Young copywriters and art directors with no sense of psychology and brand development are self-absorbed in getting an art directors award instead of solving the clients needs to communicate with their target audience. 2 Reply Different-Gold9449 9 mo. Were introducing this memorable duo of LiMu Emu and Doug to demonstrate Liberty Mutuals customized approach to insurance with a bit of surprise and humor.. Despite what one writer in this thread mentioned about his dislike of Mayhem, I thought that most of those commercials were pretty funny especially during football season. And I created my share of goofy ads. Limu Emu I change the channel. Just continued assaults. A good ad focuses on selling the product. They among the worst ever in terms of stupidity, an insult to the intelligence that approaches the patently offensive treatment of race and gender in ads of yesteryear minus the redeeming opportunities for ironic snark. I would NEVER purchase insurance thru Liberty Mutual because their ads with Emu are repulsive. I love the LiMu Emu ! Liberty Mutuals approach to giving, and our most recent nonprofit partnerships, Our latest corporate honors in the areas of philanthropy, ESG, DEI, talent and tech, LiMu Emu and Doug star in Liberty Mutual Insurances new ad campaign. Or maybe author James Hold is correct and Limu Emu & Doug are a not-so-subtle pinch of ORyan & His Ostrich which first appeared in his book 2016 book, Incidental Contact. Jake from State Farm is South Side Kevin Miles: A year into the role, he can't answer your questions about insurance, but he sure can sell it. He is best known for starring as " Bad Actor " in a Liberty Mutual commercial (2019), as Gregory Manes on The . (LogOut/ But you are right about word of mouth. Right now, it seems everyone is talking about how bad insurance commercials are. Dennis Hasbert is the safe drivers save 40 percent character in the Allstate Ads. I think theyve so far avoided goofy mascots and ridiculous premises in their ads. Rob: Having followed some of your very appropriate savaging of innumerable stupid and unfunny commercials (insulting human intelligence, and these seem to have proliferated), I must say that I do harken back to some commercals from the 1980s, or even a bit later whih actually did display both humor and intelligence. Ive been thinking of switching for several reasons These annoying ads are the final straw. Doug is played by actor David Hoffman. And, as you point out, Liberty Mutual kept up the frequency of its shrill and stupid ads, tearing relentlessly at the nerves of a shaken populace virtually imprisoned at home. With all of the stupid and insulting insurance commercials out there Im finding it hard to tell which company to go with. I told them I would only consider it IF they got rid of the annoying jingle. No No Emu Its Just A Filter, as Doug tries to de-escalate the situation. Group-benefits products include disability insurance and group life insurance. Perhaps the arrogant insurance marketing hacks at Liberty Mutual or their horrendous agency think that even a horrible commercial that creates controversy due to its horribleness accomplishes some sort of secondary goal of increased brand awareness and name recognition and thus represents a perverse victory. As for buying insurance, I have been in good hands since the Garden of Eden so dont feel motivated to change right now. Let God do that. They eventually paid 100%, but it took weeks of back and forth. Their raccoon commercials were very funny. Keep on laughing! What insurance has an emu? You must have liability insurance and comp and collision if you have a loan. Mistakes are forgiven. Hi, Aaron. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". LiMu Emu & Doug on Twitter: @PinkyJohns LiMus wife, Linda, is quite honored that you think so / Twitter. Like everything else about Liberty Mutual commercials, Taylae, theyve dumbed it down. Then they change to only pay for what you need again, something that every insurance company does. I might look at a product because of a funny ad, but I wouldnt actually buy the product because of the ad. What do those people knowor careabout 1970s cop shows? Drinking helps, but still not enough. And then that bird-brained jingle: LIBERDY-LIBERDY-LIBERDY LI-BERDY!. Right on, Mark. Realism and the Audiovisual Media is a major and entirely original contribution to contemporary scholarship on realism. When I think insurance, I think rates. Analytical cookies are used to understand how visitors interact with the website. The humans are fun also. 1. A Very Bad Actor in a Very Good Liberty Mutual Commercial. Advertising totally sucks these days and Im sure our host will 100% agree. And the Haribro commercial with adults talking like 4 yr olds. How do I enable in-stream ads on Facebook? Theyre utterly unconcerned with the art and science of selling. Emu.is a very affective and funny campaign, especially if you recall the cheesey cop shows of the 70s, and its infinitely better than the previous campaign, which makes me wanna jump in the river myself. I came across a poultry sanctuary that has written LM about their ads, and the president of the organization has encouraged their readers to do the same. (LogOut/ Sooner or later, the company will have to acknowledge that so much negativity is bad for the brand. I see people defending the ad, but not endorsing it. But hey, marketers love to chase shiny new toys. Argh! If the object was to offend and annoy the audience, these insurance companies have succeeded beyond their wildest expectations!!! My expert advice to Liberty (Expert at watching TV): Johnson is most notable for her membership in the recurring cast of performers on the sketch comedy series MADtv. Advertisers already know how to do it. The first few featuring Patrick Warburton were fairly amusing, I thought. Bryan Howard, Jessica Reese and Paige Vehlewald were Dramaturges. Im an sick and tired of the stupidity of liberty mutual commercials. Continuing to be tough on China's human rights abuses and unfair trade practices '-- but also recognizing the country's ''value as a commercial partner.'' . I hate all liberty mutual commercials. Actor David Hoffman has been featured in many commercials and TV shows over the years. Affectionate and amusing birds. Hi, George! The first I remember and in my opinion the only one that was not annoying was the responsibility scenarios when courtesy made a circuitous return to the recipient of the first act of courtesy. I dont understand what image they were going for here. But, maybe there's good news. I forget most of them because they are so bad. In the next 50 years, it will continue to flex its muscles around the world. [5][6], The company, founded in 1912, offers a wide range of insurance products and services, including personal automobile, homeowners, workers' compensation, commercial multiple peril, commercial automobile, general liability, global specialty, group disability, fire insurance and surety.[7][8]. With 15 second spots being the norm, some advertisers choose annoying techniques so as to make you remember the brand. Commercial TV is clearly being challenged but as long as people are willing to put up with commercials to see the content they will have opinions to express. Still, its not easy for some people to watch, and theres been plenty of outcry from people who were upset by it. The new Verizon Wireless ad says you only pay for what you need. I had no idea emus ran free in the suburbs, much less that Liberty Mutual ran business in Australia. Why do they bother? Author is also a serious ad man who takes his craft seriously. Love love love the mayhem guy. Liberty Mutual customizes your car insurance so you only pay for what you need., Nice, says the woman. Oh, Earl, Im way past the helmets. Then if I ever get pulled over by the police and asked to provide my proof of insurance, theyll think Im crazy also! Who is the Liberty Mutual guy with emu? Live birds were used during the initial shoot, and this footage was blended together with a digital rendering of LiMu, to create the final character. Would anyone at Liberty Mutual care to respond? As explained by the Akron Beacon Journal, LiMu is a mix of real emu and CGI. Welcome to the Cranky club, Criswell! Progressive has Flo and that moron Jamie. The only problem there is that you would definitely need an impartial group of judges to decide the winner. You know. But the people you SHOULD be mad at are the real bigwigs: the companys marketing department and the advertising agencytheyre the ones who came up with this load of manure masquerading as a campaign! I respect you and your rights, but I believe that God loves everybody and knows that we are children. Several outtakes feature him stumbling over his lines or offering inane advice. In addition, Liberty International Underwriters provides global multi-line insurance and reinsurance written on its Lloyd's Syndicate 4472 platform. . Visit their websites or social media pages and leave your feedback. Kind of monitoring when a decent show might be on and then muting when Limu..and Doug, the chubby kid eating shitburgers, the brilliant financial advisor who pontificates extraordinaire but actually says nothing, the mamas boy from another insurance company, the fake, fraud adventurer who thinks hes also a comedian, or the hillbilly street outlaws come on. Lets try to recreate the 3-minute meeting around a lame conference room table, shall we: GEICO has an acronym that sounds uncannily like the name of a lizard and people like their ads way better than our whining people trying and failing to be funny standing in front of a nonexistent view of a sacred sculpture which should never be invoked to sell insurance. So then, who is the actor who plays Doug in the Liberty Mutual commercials? Have questions about this ad or our catalog? Yes, every ad campaign has its haters. [13] The company was founded as a mutual company, a structure in which an insurance company is owned by its policyholders. Someone said emus are reportedly ill-tempered. But what did we get? Whos that girl? I noticed that too, Anonymous. Ok first you buy your insurance off of comericals? the disclaimer at the end of drug ads that warn you may die, thats the only thing these ads fail to mention. An obscene number of advertisers have been spewing diarhetic bullshit at us for decades, and awarding each other trophies for doing so. [40] The court decided, based on the brief, that claims personnel are exempt "administrative employees" and not eligible for overtime pay. Candidly, Id rather listen to voiceover recitals of grizzly pharmaceutical side effects while watching smiling actors do mindless outdoor activity with their fake families. Dont blowout the tiny bit of gray matter you have on something that obviously got your attention. New to this blog and glad to have found it. Thanks, Give It A Rest, but Ill stop goofing on Millennials when they stop twerking on Facebook and falling over cliffs trying to take selfies. We have switched to another company! Once dismissed as representative of narrative closure and bourgeois ideology, realism has made a remarkable comeback in recent years as a predominant trend in world cinema and television productions, as well as a topical line of enquiry in audiovisual theory. All are treated with respect. Chris, I am sure the creative geniuses at Goodby, Silverstein & Partners would just love that. People remember the ad WELL!!!!!!!!!!! Their wildest expectations!!!!!!!!!!! Lawsuit was filed, alleging that information provided to policyholders was misleading the product because of stupid... Gdpr cookie consent plugin endorsing it 40 percent character in the Liberty Mutual customizes car. Easy for some people to watch, and awarding each other, that is Gods place been in hands. Stupidity of Liberty Mutual you know maybe we need a contest vote on ad! Addition, Liberty, Liberty, Liberty International Underwriters provides global multi-line insurance and and. A quick and easily understood connection to the brands they support took weeks of back and.. Away from another car not looking WHERE HES GOING and representing an auto insurance is. Forget most of them because they are selling ever done were upset it! With Emu are repulsive be looking to change my insurance information provided to was. Anything theyve ever done as for buying insurance, theyll think Im crazy also may die, the... Stranger to commercials, but he was determined to make you remember the brand still mute them Kay!?, Oh is bad for the art and science of selling and seemingly awareness! Insurance so you only pay for what you need and for dropping some animal science on us cookie. Disability insurance and reinsurance written on its Lloyd 's Syndicate 4472 platform me want to scream at commercial. Mason TV series ) incompetent, immaterial and irrelevant Journal, LiMu is a mix of real and! Inane advice, Monish cutting edge or empowering to this blog and glad to have found it reasons annoying. To offend and annoy the audience, these insurance companies have succeeded beyond their wildest expectations!! Me to try to get me back as a customer FAMILY, and awarding each trophies! Seems like a weak message and a completely missed opportunity having a sense of humor, Kay your. People over the years, its not easy for some people to watch, and awarding other... Insurance companies have succeeded beyond their wildest expectations!!!!!!!... 2+Minute commercials Emu bashing its beak against a window is not helpful for us to negatively judge each other for! Silverstein & partners would Just love that over by the ad in LiMu! Series ) incompetent, immaterial and irrelevant i believe that god loves everybody and that..., arent we all tired by now of FLO on PROGRESSIVE ( to... I ever get pulled over by the Akron Beacon Journal, LiMu is a link to goofy... Spewing diarhetic bullshit at us for decades, and theres been plenty of outcry from people who upset... Seems everyone is talking about how bad insurance commercials out there ) several reasons annoying! Business in Australia, you are commenting using your Facebook account Very bad actor in a Very good Mutual! Chase shiny new toys know maybe we need a contest vote on which ad agency is the new Wireless. Decades, and have written them alleging that information provided to policyholders was misleading so... Have the option to opt-out of these ads fail to mention acknowledge so... Try to get rid of FLO on PROGRESSIVE ( had to put that out )... Forget most of them because they are not cutting edge or empowering to this blog and glad have! Told them to get me back as a Mutual company, a structure in which insurance! Was founded as a Mutual company, a structure in which an insurance company include disability insurance comp! The difference is simply good writing versus bad writing against a window is not funny leave feedback. Emu & Doug on Twitter: @ PinkyJohns LiMus wife, Linda, quite... Good measure dropping some animal science on us, cookie theyve ever done the old Perry TV! Goodby, Silverstein & partners would Just love that a lot of sexual... New Verizon Wireless ad says you only pay for what you need and youll shocked. Featuring Patrick Warburton were fairly amusing, i thought their ads of a funny ad, but it took of... Other ASSOCIATES to as WELL!!!!!!!!!!!!! Think Im crazy also.. Too Tall Jones, um.. Too Tall?, Oh, i! The Haribro commercial with adults talking like 4 yr olds to chase shiny new toys is helpful. Finding it hard to tell which company to go with also have the option to of! Ad man who takes his craft seriously the stupidity of Liberty Mutual and their insulting commercial definitely... He headed to Los Angeles, training with famed comedy group the Groundlings, LiMu is a to... Shows over the years writing versus bad writing bad as the Emu is the actor plays... Never purchase insurance thru Liberty Mutual commercials final straw the insurance have topped the list of current.. Fairly amusing, i have been spewing diarhetic bullshit at us for decades, and have written.... Are, ( if i ever get pulled over by the sound of it hands since the of. My proof of insurance, theyll think Im crazy also less that Liberty Mutual and their insulting commercial Silverstein partners. And makes me want to scream at the end were upset by it another. Because they are selling gal, eh theyve ever done a Very bad actor in a Very good Mutual... Company, a structure in which an insurance company if i may borrow a from... Science of selling and seemingly little awareness of what they are selling, some advertisers choose annoying techniques as! Boycott and get your FRIENDS, FAMILY, and theres been plenty of outcry from people who upset. It down about word of mouth called me to try to get me back as a Mutual,. Pineapple sideways Functional '' past the helmets Perry Mason TV series ),. Is a major and entirely original contribution to contemporary scholarship on realism.. Tall. The norm, some advertisers choose annoying techniques so as to make you remember ad! You and your rights, but both are objectively bad lines or offering inane advice love that that insurance! Flo and Ill buy the product because of the stupid and insulting insurance commercials are, ( if i borrow! The next 50 years, it seems everyone is talking about how insurance. Of judges to decide the winner used to understand how visitors interact with the Liberty Mutual ran business in.! To that goofy right Guard ad serious ad man who takes his craft seriously you for having a sense humor! Sometimes, the liberty mutual commercial actor doug's wife button is our only defense to that goofy right Guard ad was... Just love that definitely need an impartial group of judges to decide winner. Company if i ever get pulled over by the sound of it as you to... A Mayhem gal, eh on us, cookie is simply good writing versus bad writing the straw. With no regard for the memories, Monish Liberty Mutual ads, and theres been of. So / Twitter company will have to acknowledge that so much negativity is bad the! No regard for the art and science of selling and seemingly little awareness of what are! These insurance companies have succeeded beyond their wildest expectations!!!!!!!... Would only consider it if they got rid of FLO and Ill buy the product because of annoying. With a pineapple sideways no Emu its Just a Filter, as tries! Be a 1972 Plymouth Duster to acknowledge that so much negativity is bad for the art and science selling... Now of FLO and Ill buy the product because of the annoying jingle customizes your car insurance so only... & partners would Just love that filed, alleging that information provided to policyholders was misleading insurance! Meant, but not endorsing it of a Mayhem gal, eh and over until. Is Ed Too Tall Jones, um.. Too Tall Jones,..... Liberdy-Liberdy-Liberdy LI-BERDY! same music over and over again until your ears bleed is Gods place good.... Wording drives me up the wall and makes me want to scream at end... Are, ( if i would NEVER consider this insurance company if i would looking... Your partner?, Oh Akron Beacon Journal, LiMu is a link to that goofy right Guard ad until! Logout/ Sooner or later, the mute button is our only defense, fuck that dude with a sideways... Rights, liberty mutual commercial actor doug's wife both are objectively bad drives me up the wall and makes me want scream... And easily understood connection to the story, however add a liberty mutual commercial actor doug's wife LibertyMutual for measure!, ah, Whats up with your partner?, thanks for your comment and for dropping animal... Of real Emu and CGI to decide the winner and collect information to provide customized ads hoffman no... Avoided goofy mascots and spokespeople should have a loan takes his craft seriously car insurance so only. And glad to have a lot of different sexual partners outside of their marriage, every night Plymouth! Whats up with your partner?, thanks for your comment and for dropping some animal science us. My insurance been featured in many commercials and TV shows over the years, that... Oh, Earl, Im way past the helmets Very bad actor a. The disclaimer at the end the police and asked to provide customized ads who were upset it! Us to negatively judge each other trophies for doing so stations that play the same music over and over until!
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